Everyone in this
world knows this White and red color logo. Yes, this is Coca Cola. From the
African Poorer Countries to Europe's richest countries everyone loves this
Brand. Coca Cola has been started their journey 134 years ago on 8th May of
1886. They started their journey from a small pharmacy, right now they are a
multibillion-dollars company. How do they become a great company!. The top two
reasons for their success are number one their secret syrup and number two
their marketing strategies. What are the marketing strategies? How you can
apply it to your business.
1.Participation of Customers:
In 1915 when Coca-Cola sales were decreasing that time, they
arranged a Campaign. Which was the competition of Coca Cola Bottle designing.
At that time lots of people show their interest and participate in the
competition. Coca Cola drives its customer base on them.
In this campaign, they have got lots of ideas. On the other hand, their customer was
also engaging with them. Right now which bottle we can see that was the outcome
of that competition.
How you can
apply it
If you are doing
some business. Then you can arrange some competition like logo design
competition, Marketing Idea competition and so on. As a result, you will get
some customer-generated ideas and customers will engage with you which is very
important.
"Customer
Engagement creates brand loyalty"
2.Emotion:
Coca
cola has Connected its brand with human emotion. For example, their tag line is
“open happiness”. They don’t try to sell their product through the ad. In the
ad, they try to show happiness, positivity, joy, etc. As a result, people
register their mind coca cola as a positive brand. And their emotional
advertisement sustains a long time in the human brain. Because people love
positivity and happiness,
How can you use
Always put your brand with positivity and inspiration.
"Great Company Does not sell, it creates a brand through positivity"
Digital Platform: Coca Cola uses every digital
platform and social media.Because most people spend their time on social media
and digital platforms.
Regularly they putting content on social media.
Every social media they have millions of follower.
How can you use
Bring your business on social media and digital
media platforms. Because digital marketing is far better than traditional
marketing.
4. Name on the
bottle: one of the most successful campaigns that coca cola did was customer
name on the bottle. They have selected 17000 common names and printed them on
their bottle. The customer loved that campaign. Because everyone in this world
loves their name. Where they see their name they feel good and special.
How you can use:
Try to do
something extra what your customer love.
5.Customer
generated content: Coca Cola always encourages their customer to share their
good feelings about coca cola. And coca cola shares these things on the social
media platform.it feels customer very special. Some time coca cola launch some
has tag campaign where the best customer review is rewarded.
How you can use
this
you can
encourage your customer to give some comments about your product and service
and you can reward them for the best comment. As a result, you will get lot’s
of good things and bad things about your product and you can improve further
6.Occasional Advertising: Every Occasion like
Chrismas, Eid, Puja, etc. Coca cola has a specific advertising campaign. They
have a different ad campaign for different demographic customer. For that, A customer feels coca cola is very close to them. Coca cola becomes a part of
their life.
How you can use them
Try to wish your customer for every occasion
6.Targeting:
Coca cola target everyone as their customer. Customer targeting is a very
important thing and according to their target, they set strategy. Most of their
campaign-related with friends, family, By one ad they can target everyone.
How you can
use them:
Target your
Customer properly and set strategy according to them.
7.Entertainment
+ Advertising: In Social media, you have a business page where you sell the
product. If all the time you just post your product photo. One time customers
will be bored with your page. because they will not find anything interesting.
So along with your product photo try to make some entertaining and interesting
content. As a result, your customer will share your page and your customer base
will increase. This thing is very much professionally done by coca cola. On
every social media platform, you will get interesting content from coca cola.
And millions of views and share on them.Coca
cola is the best storytelling brand on Tumblr.
8.Partnership with food
related blogs: Influential marketing is growing up. That’s why they have
associated with popular food blogs.
This is the
8 strategy that Coca cola applied. For your business growth, you can also apply
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